A Guide to Logo Colors
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Is your brand trendy or classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.
Men are attracted to the color red. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It shows overall energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Many logos contain the color blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. Combined with other colors, they are very powerful.
In this website, you will learn more about logo colors so check it out!
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